Youtube is a great platform that gives you a wide range of information from entertaining videos to explanations of some Math problems. However, for some years now, the platform has changed its ads strategy, haven’t you noticed? Many users often get annoyed with that 5-sec video that gets played before the content and can’t be skipped. Have you ever wondered why it’s unskippable?
The reason is quite simple. In this way, YouTube helps content creators to attract and involve new people by watching those ads. The platform is sure that content creators shouldn’t have nothing in return from viewers when they try to make interesting content. YouTube is trying to get people to watch these ads to help content creators. So, they changed their strategy to unskippable ads.
Basically, if you’re not able to skip the 5-sec count-down, it means that Youtube has its own reasons. Moreover, before there were no alternatives to Youtube, so there was no chance to watch your favorite shows without ads, but now there is platform such as Hulu, Netflix, NBO, etc, so companies choose the simplest way to attract users through YouTube, Instagram os Facebook ads.
So, let’s get down to our question. Why can’t I skip ads on YouTube? There are some reasons other than an issue with your browser. So, keep on reading to know what you should do in case you have faced some issues with skipping ads.
Why you can’t skip ads on YouTube
Basically, if you’re not able to skip the 5-sec count-down, it means that Youtube has its own reasons. Moreover, before there were no alternatives to Youtube, so there was no chance to watch your favorite shows without ads, but now there is platform such as Hulu, Netflix, NBO, etc, so companies choose the simplest way to attract users through YouTube, Instagram os Facebook ads. By the way, even on Hulu, you can not only skip ads but block ads also.
Those non-skippable ads have been presented in 2018 when the platform realised advertisers weren’t getting the returns they hoped, and, in consequence, it influenced content creators and the revenues of YouTube.
When this strategy has been only released, only a particular set of creators were given a chance to benefit from this, but as of 2022, every video has non-skippable ads.
So, there may be many factors that don’t let you skip the ad, such as your browser and all the extensions on it.
However, it’s still possible to block ads on some devices, for example, Roku
What to do if you can’t skip ads on YouTube
There are many different extensions presented that could actually mess with your browsing experience, especially if you are on YouTube. So, if you want to skip ads that can be skipped, you should go through all the extensions in your browser, switch them off, and go back to YouTube to check is it possible to skip your ads now.
If this didn’t solve your issue and you still wonder why it’s impossible to skip ads, it means that the most common types of video ads on YouTube are the non-skippable ones with a timer. The only way is to watch them for only 5 seconds, and after that, they may be skipped.
Sometimes, spending this time can be frustrating, and that’s the reason YouTube made it 5 seconds. They have a strong belief in four factors:
- They have to get these ads to their targets, or they won’t be paid by other companies and that means they’ll have no revenue.
- Moreover, if the ads are skippable, no one wanted to watch them. Sometimes, people even were trying to get extensions that will prevent interrupting their videos with annoying ads, which could affect the earnings of creators.
- These companies have made so much money from ads that if people stop watching their ads, their sales would fell.
- Moreover, if creators wouldn’t receive money, they’ll stop creating new content you’ll get none of the free tips you’ve been getting.
So, it means, that you help the creators by watching ads and creators help you by creating content.
If you’ve been facing unskippable ads, it’s either a browser extension problem or you’ve not been paying attention to the method of ad display. So, let us investigate this topic. There are 2 kinds of ads on YouTube – skippable and non-skippable ads, and they all play a good role.
What are skippable ads
These kinds of ads can be commonly met at the beginning of a YouTube video. So you won’t be able to watch a video on any topic you like. First of all, you’ll face these types of ads.
These kinds of ads are great for members as spectators have no choice, they’re obligated to watch the ads, the only thing that can be done is to just skip them after 5 or 10 seconds.
This advertisement gives the company an opportunity to observe which people skipped it for more than the given “5 seconds compulsory watch”, which people watched the ad till the end and finally the people who clicked on the ad. When people click on the ad, they may want to know how many subscribers the channel has. However, these ads are only a few minutes longer if you want to watch them till the end.
The main advantage of this kind of advertisement is that it’s a low-risk type of advertisement for a company because they can be sure that they may gain a wider audience.
Skippable ads are a win-win option, as it satisfies everyone, as a viewer is satisfied because he/she has a chance to skip the ad and the creator is satisfied as the ad can reach their target audience. YouTube makes more money, and so do content creators.
What are non-skippable ads
When the non-skippable ads were firstly used, they lasted up to 30 seconds, but now YouTube has decreased the time of the video to 20 seconds. The main thing that you should be aware of is that this kind of ad has 3 types. They would be mentioned below:
- Pre-Roll Ads:
These ads are played before they let you view the video you want to watch. The main advantage is that they don’t last long, so they’re not so annoying.
- Mid-Roll Ads:
If you often use YouTube, you may have noticed that some ads are played suddenly in the middle of the content. They’re called the “mid-roll advertisement.” It can pop up more than once in a video. It depends on the length of the video you’re trying to watch.
- Bumper ads:
Those ads aren’t as popular as the previous ones. They don’t last long and are played at the end of a video. It probably lasts just a few seconds, probably 6 or 5 seconds.
So, as you can see, ads are an integral part of YouTube.