If you have your own business or are just starting to promote it, the Facebook Event is a fantastic opportunity to delight your existing customers, as well as attract new audiences and increase brand awareness.
Since the best way to promote your business is to demonstrate it in practice or live, it’s very useful to hold webinars, seminars, or just live meetings with your audience as often as possible. And if your main goal is hanging out and having fun with your friends it’s also quite acceptable to invite people through Facebook, as it’s far better than calling and texting everyone separately.
However, if you want to get together with your audience or friends on a regular basis, you should definitely learn how to use recurring Facebook events.
What is Facebook Recurring event
If you have never created a Facebook Event, you probably know at least somewhat about it. Facebook is ideal for business promotion. As already mentioned, with Events, you can showcase your business and lure more people into your circle. It can be any topic or business – the main thing is to be active at least a week before the event, create polls and other interactive things so that more people will see your posts, and make traffic on the page where you have created the event.
Facebook Events can be created not only on behalf of pages or business pages but also on behalf of your profile. Just go to your newsfeed and you’ll see a panel on the left where you’ll see an “Event” tab.
Thus, you can gather an audience, and Facebook algorithms will help in promoting this event, thus adding potential visitors.
However, if you are planning to create a project or a mini-course, it doesn’t matter, then recurring events are a good option. What is that? – you ask, and we tell you that recurring events on Facebook are a separate option for events that should happen with a certain frequency and at the same time.
Now we’ll tell you what they are for and how to create them.
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Why choose recurring events on Facebook
When you have several seminars planned with the same audience, or you want to hang out at a mini get-together party with some art community in town for a few days, a recurring event option is ideal if you don’t want to bother with constantly updating the events.
This format allows you to save a lot of time and not to invest in promotion and advertising each time you are going to hold the event. Therefore, it’s very profitable.
You can also ask, but what about duplicating Facebook events? The difference is that recurring events are happening at a specific frequency while duplicating events doesn’t require a specific schedule.
However, you should understand that there’s a small nuance when creating such an event. The fact is that the option to create a recurring event is only available in the desktop version of Facebook. In addition, you can’t create a recurring event from your personal profile, which has its own limitations.
How to make a recurring event on Facebook
As mentioned above, you can only create a recurring event from your organization or business’s Facebook page. To have a recurring event, here’s what to do:
- Go to your page (not personal)
- Click Event
- Then select Online or Personal.
- Click on Recurring Event
- Set event frequency: Everyday, Weekly, or Custom
- Select “Add Time” to add start and end times for your event.
- Add Description, Category, and click “Next“.
- Choose a Location for your event if it’s personal.
- Pick a Cover and click “Publish Event” to publish the event.
Don’t forget that you won’t be able to edit the location and time zone after you’ve wiped all the steps and created the event. Moreover, the recurring event also has its own limit – 52 times. Although, it’s unlikely that anyone will spend so long on such an activity. In any case, you can repeat the event again using the guide above.
How to inform others about your event
Once you have created an event, then most likely you need to immediately advertise it and start promoting it. First, share the event with your friends through various social networks, try to organize ads with people who have a bigger audience, and make up everything so that more people will notice your page and event.
You can also use Facebook groups with similar themes. However, be careful and be sure to ask the group admins for permission to publish your event, as some don’t allow it and can even be banned for third-party advertising in the news feed.
Moreover, you can tell about your event in other events also on a similar theme – if, of course, the hosts won’t mind mini-advertising. Talk more about your business and keep an active page with your event – that way you’ll get more subscribers, and with them, potential visitors to your event.
How to add a co-host to your Facebook Event
It’s hard to run recurring events on your own. Due to the fact that during such a period, different situations can happen and you may not be present at any of them, you can use the option of adding co-hosts. Of course, if you have those who are interested in the event. If such is found, go ahead and add them as helpers in your event!
In fact, everything is very simple, first open the page with your event and go to the tab “Edit“.There you will see a panel on the left, where you selected the name and description last time. Scroll down until you find the Event Settings option.
Here you will see a field where you need to enter the name of your co-hosts to add them later.
Now you know more about why you need recurring events and how you can use them, as well as how you can easily create and edit them. The hardest part is keeping your audience’s attention in the meantime, but if you love what you do, you can do it! If the audience is not much at first, over time it will be found, the main thing is to monitor the quality content of your page, regular events, and constant activity in your area.