Events can be different: meetings, concerts, webinars, conferences, and festivals. To attract an audience to an event, use the power of Facebook. The social network will help to inform a large number of people about it, increase the audience and provide an opportunity to further interact with those who attended the event.
However, the question is how to create a Facebook Event, and most importantly, how to do it effectively and get a response from the audience? After all, sometimes you try your best to do everything properly, but no one is interested in the event. How to do it even more effectively – you will find below.
What is Facebook event and Event poster
Every Facebook user can see what events are coming up in the near future at a particular location. To see the poster, go to “Events” in the side menu on the left.
Events can be filtered by category (“Art,” “Dance,” “Humor,” etc.), by time (today, tomorrow, on selected date), and by location. This is convenient both for users and event organizers – you can filter your target audience and give basic information about the event already at the search stage: where and when it is held and what is the subject.
If you create your own event, it will be on this list too, people will know about it and there are bound to be people who want to attend it. Of course, you have to be prepared for a lot of competition, especially in large cities. So you need to take care of the design of the event, make an attractive banner and give as much useful information as possible to help users navigate.
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How to create a Facebook event
You can create an event on behalf of:
- Personal profile.
- Business page.
We will consider the first option – creating on behalf of a personal profile. The algorithm for a group or business page is almost the same.
Simply go to “Events” and click “Create Event“.
Then select the type – open or closed. For closed events, only the organizer can invite people, while open events are visible to all users. After that, you will need to fill out the event page.
What fields do you need to fill out:
- Event organizer: personal profile, group, or business page.
- Name: It’s important not just to name the event, such as “Tropical Journey,” but also the form (concert, webinar, festival). “Tropical Journey Exotic Plant Show” sounds much clearer.
- Location. Provide more than just an address, if possible. Suggest how to get there (floor, entrance, what’s nearby, if it’s a cultural or business center, theater, movie theater, etc., mention the name).
- Category. You need to choose from the list.
- Frequency. Specify the frequency of the event (one time, monthly, or weekly, you can also select specific dates on the calendar on which the event will take place).
- Start and end of the event.
- Organizers. Here we add links to the user profiles, which will be able to edit the event and add it to their calendars.
- Schedule. You can add several items (e.g. “Registration of participants”, “Coffee break”, etc.), as well as the start and end time.
- Keywords. Be sure to fill this field so that users can see your event when they are looking for where to go, and enter queries in the search bar to do so.
- Entry Conditions. Here you can add a confirmation so that users reserve a seat in advance for the event (this is most necessary in cases where the number of seats is limited), and a link to sell tickets if admission is paid.
- Options. Specify who can publish to the event.
You’ll also need to add an event cover to make the page look brighter and more appealing.
The cover can be ordered from a designer or made with simple constructors, such as Canva.
How to write a description of the event
The description is one of the most important points. How you fill out the description largely determines whether users will want to visit it. Here are some important points to consider:
- Divide the text into paragraphs, and add lists. A sheet is uncomfortable to read and perceive.
- Don’t write too much. Try to compress the information and leave only the essentials.
- Be sure to indicate whether the event is paid or free. If it is free, specify the price of admission.
- Talk about the speaker: who they are and what makes them interesting. But do not make it into a Wikipedia article.
- If there is a coordinator you can approach with a question, mention it.
- When the event is in a large space, indicate exactly where it will be held: in the hall, on the roof, on the summer veranda, outside in the open air, etc.
- If the number of seats is limited, specify the limit.
You should create events for more than just offline events. Webinars, live broadcasts, courses, conference broadcasts – online events should be announced in your Facebook posters, too. Just be sure to specify that it is an online event.
Don’t forget about an attractive image. If you do not have a designer who can make a beautiful banner, use simple services, such as Canva. There are many beautiful templates, and even a novice can cope with the interface.
After that, click “Create.” The event page will appear on Facebook.
Find and warm up the audience
If you just create an event and wait for visitors, a lot of people won’t come. You need to promote the event on paid and freeways.
- Create an event page in advance, at least two weeks in advance.
- Make publications on the event page. This can be photos from past events, teasers, etc.
- Create ad campaigns with goals:
- Engagement. In the text of the ad, talk in detail about the event to get as many people as possible interested in the publication.
- Traffic. Lead users to the event page, encouraging them to register or buy tickets.
Setting up campaigns is standard, the only thing to keep in mind is that when you create an ad, the destination should be an event on Facebook.
Moreover, people love to interact with something that requires their opinion – that’s where the polls work best. You receive feedback, while people are engaged in the page’s activity. Anonymous polls are the best solution for such cases as there won’t be exact info on who specifically voted instead the overall picture will be shown to everyone.
If your budget allows, test campaigns with different creatives and texts, from formal to more liberal. That way you’ll know what users like best and you can make the most effective ads.
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How to interact with users interested in events
On Facebook, you can set up ads for those who are interested in the event or have attended the event. To do this:
- During the campaign setup phase, under “Audiences,” choose “Create” – “Custom Audience.”
- Then select “Events‘.
- All that’s left is to specify the criteria by which the user enters the audience and give the audience a name.
There is also an option to duplicate Facebook events in order to simplify the process of creating over and over again every time you want to hold a specific event.
Create different segments and tailor a personalized offer for each. For example, to those who have visited the page, but have not decided whether to go or not, remind them about the event, people who have bought tickets, offer a discount (for example, to buy tickets to the next event), etc.