A couple of days ago, Apple updated its App Store rules. Apple now wants iOS developers to use in-app purchases. As a result, they will have to give Apple 30 percent when selling boosts for social media app posts.
Boosts are a popular way for authors to give their posts extra reach by paying Meta to show them to more people.
So this new rule directly affects Facebook and Instagram since it allows people to pay to increase the reach of their posts.
What is Meta’s reaction to this?
Meta representatives have expressed their displeasure. Especially after Apple had previously said it didn’t take a cut of developer revenue from advertising, but now has changed its mind.
At the same time, experts estimate that the new policy shouldn’t significantly impact Meta’s revenues. They also said they would continue to offer small businesses easy ways to advertise and grow their business with our apps.
It’s not just Meta that’s affected by Apple’s innovation. Other social media, such as TikTok and Twitter, are just as much a part of it. The only difference is that Facebook and Instagram aren’t using Apple’s app purchase system to boost posts, unlike Twitter, TikTok, and others.