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GuidesHow creators can make money from TikTok

How creators can make money from TikTok

TikTok has become a platform that not only entertains but also provides ample opportunities for creatives to turn their hobby into profit. But how exactly can authors make money on TikTok?

In this article, we’ll look at different methods and strategies authors can use to monetize their success on TikTok, from brand partnerships and sponsored content to the TikTok Creators Fund and beyond.

Can you make money on TikTok?

Yes, it is possible to make money on TikTok. TikTok offers several avenues for creators to monetize their content and earn income. Here are some ways to make money on TikTok:

TikTok Creator Fund

The TikTok Creator Fund is designed to support and reward TikTok creators for their content. It allows eligible creators to earn money based on engagement and views of their videos.

To qualify for the TikTok Creator Fund, you must meet certain criteria set by TikTok. Authors now need at least 10,000 subscribers to take advantage of the program.

TikTok pays creators monthly based on their video views and engagement. The more views and engagement your videos get, the higher your potential income. TikTok provides creators with analytics, allowing them to track their results and estimated in-app earnings.

Brand Partnerships and Influencer Marketing

As a TikTok creator, you can collaborate with brands and promote their products or services in your videos. Brands are increasingly using influencer marketing on TikTok to engage their target audience. Brands can contact you directly or join influencer marketing platforms that connect creators with brands.

In partnerships with brands, you are typically compensated for creating content that showcases the brand’s products or services and meets the agreed-upon requirements.

This method of making money with TikTok is quite individual. There are no clear rules. As the content that you create may be suitable for a narrow range of brands. Or vice versa.

Publish sponsored posts

Sponsored content involves creating videos that feature a particular brand or product. However, sponsored content focuses on brand promotion rather than establishing an ongoing partnership. Brands may contact you directly or through influencer marketing platforms and offer payment for creating videos featuring their products or services.

Remember, sponsored content should be seamlessly integrated into your content and provide value to your audience. Strive to create engaging and interesting videos that effectively capture viewers while promoting your brand or product.

Live Streaming

Viewers can buy virtual gifts with TikTok coins during live broadcasts and send them to the creators as a thank-you. These virtual gifts can include emojis, stickers, or more elaborate gifts. Creators can convert these virtual gifts into diamonds, a form of currency for the app. The diamonds can be exchanged for real money, allowing creators to monetize their live broadcasts.


Crowdfunding is a method for authors to solicit support and donations from their fans and audience. It allows authors to raise funds to support their work, projects, or ongoing content creation efforts.

Platforms like Patreon allow creators to create subscription-based crowdfunding models. Creators can offer different levels of membership, each with its own benefits and perks. Supporters can choose the level of membership that fits their desired level of participation and remit funds to the creator every month.

Crowdfunding platforms also facilitate one-time donations, where supporters can make a one-time contribution to the creator without the obligation of a recurring subscription. This allows people who want to make a one-time contribution or show their support without a long-term commitment.

How much money can you make on TikTok?

The amount of money you can make on TikTok varies widely and depends on various factors, including your audience size, engagement level, niche content, monetization strategy, and brand partnerships.

For example, the TikTok Creator Fund offers creators a payout of 2-4 cents per 1,000 views. However, it’s worth noting that earnings from the Creator Fund are usually distributed based on various factors. For example, when your video reaches the impressive milestone of 1 million views, you can expect to receive about $20-40 from the Creator Fund alone.

Also, it’s important to remember that the Creator Fund is just one way to make money on TikTok. For example, Charli D’Amelio receives royalties as high as $100,000 per video where a product or service is promoted in front of a huge audience.

Who makes the most money on TikTok?

If you’re wondering how much the 3 most popular TikTok content creators made in 2022:

Charlie D’Amelio, has 150.6 million subscribers. In 2022, the projected revenue was $17.5M.

Dixie D’Amelio, has 57M followers. In 2022, the projected revenue was $10M.

Addison Rae, has 88M followers. In 2022, the projected revenue was $8.5M.

If you take these three creators as an example, you’ll understand that it’s not always the number of subscribers that determines the income.

What helps creators to make money on TikTok?

Several factors can help creators make money on TikTok:

  • Choosing a niche.

Choosing a specific niche or content topic can help creators stand out and attract their target audience. Focusing on a niche allows you to establish yourself as an expert or authority, making you more attractive to brands and advertisers looking to collaborate.

  • Consistent and high-quality content.

Creating consistent, high-quality content is essential to attracting and retaining viewers. Engaging videos that resonate with audiences are more likely to be shared and get likes and comments, resulting in increased visibility and potential monetization opportunities.

  • Collaborations.

Collaboration plays an important role in helping authors make money on TikTok. If you collaborate with brands, other authors or influencers, authors can use their shared reach and expertise to create interesting content and uncover different monetization opportunities.

  • Be original.

Originality is crucial for authors on TikTok to stand out, create loyal fans, and maximize their earning potential.

Develop a style, tone, and personality that sets you apart from others. Be authentic and showcase your personality. Use your passions, interests and experiences to create content that reflects your true self.

  • Use the tools TikTok offers.

To add originality and maximize your creativity on TikTok, take full advantage of the tools and features the platform offers.

TikTok offers a wide range of effects, filters, and editing tools to enhance your videos. Include creative and eye-catching text overlays or captions in your videos. Participate in trending hashtags and challenges on TikTok to engage a wider audience.

Experiment with different features and combine them to see what works best for you.



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