Lately, more and more services are reporting that they are raising their prices. Until now, however, HBO has been the exception to the rule. That’s finally changing, as HBO’s ad-free streaming service prices are going up.
Representatives from HBO Max have announced that the price of an ad-free subscription in the U.S. is increasing from $14.99 per month to $15.99 per month. They told TechCrunch, “Existing subscribers who are currently paying $14.99/month will see their monthly rate increase to $15.99 effective their next billing cycle on or after Saturday, February 11, 2023. This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users.“
The good news is that the ad-supported version of HBO Max will remain at $9.99 per month. However, this is the first time HBO Max has raised prices on an ad-free plan. The price has remained unchanged since the start of streaming in 2015.
Of course, the increase isn’t very significant, and paying just $1 extra shouldn’t upset many people. However, it’s an odd move after the HBO Max service lost series and movies like Westworld, OK K.O.! Let’s Be Heroes, Summer Camp Island, and Raised By Wolves. These projects have been removed from the service over the past few months.
The new prices are effective now, and the company does not offer a free trial subscription to users. You’ll have to shell out an extra dollar to sign up for HBO Max and watch the upcoming The Last of Us.